#151; — It’s being called the Ivy League app of the dating world, promising to pair users with attractive, successful, and highly-educated members. If you can get in, that is.
“The League” is an invite-only dating app that’s so exclusive, it has more than 100,000 singles on its wait list. Currently, the app is only available in San Francisco and will be launching in New York City next month.
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It’s the brainchild of former Google employee and Stanford business grad Amanda Bradford, 30, who started the app when she became frustrated with her own online dating experience.
“I didn’t know much about the users other than what they look like on a lot of these apps,” said Bradford, who is luvfree-dating-apps company’s founder and CEO. “I’m attracted to a lot more than just looks.”
She said she wasted far too much time vetting potential dates online, and that The League essentially does the job for users.
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“Every women that I know Google someone before they meet them for coffee… at least in my group of friends,” Bradford said. “I’m not going to meet someone – a stranger — for coffee without doing a little bit of due diligence on them… so I think this is happening anyway, so let’s just be upfront about it.”
Only a few months old, The League’s curated matches are earning buzz in the crowded online dating space that includes Tinder, Hinge and OKCupid, among others. The League is different because the app limits its membership to referrals and applicants whose photos, Facebook and Linkedin accounts pass muster. The result, the company claims, is a hand-selected pool of catches.
Paul Brunson has been a full-time professional matchmaker for six years and says the League’s appeal boils down to people searching for a mate like themselves, “to find someone who grew up like them, who makes as much money as them. (more…)